The Cigna Remote Well-being Study
Cigna 2021
How are employees handling WFH on an emotional and physical level?
Cigna partnered with the nano-tech research company IMEC to get answers in this trailblazing study. Using wearable digital devices and Cigna employees, the healthcare company was able to gain insights into their own employee well-being and set a precedent for stress care innovation.
Role:
Copywriter, ideation, film prep & execution.
How we told the story
With the tech-heavy focus of this project, we went with bold, strong imagery and messaging.
‘Cigna x IMEC’ was our starting point.
We took this format and created thought-provoking video posts that compared actual elements from the study.
