The StressWaves Test
Cigna 2021
To push the role of Cigna as innovators in the world of stress management, we launched the world’s first voice-activated stress test.
In just 90 seconds, it measures the tones, pauses, word choice and more in your voice to create an accurate reading of your current stress level.
Role:
Copywriter, ideation, film prep & execution.
The essence of our messaging was ‘innovation’ and ‘warmth’.
We launched a bright, inviting graphic animation film and asset collection to highlight the technology and simplicity of this groundbreaking new tool.
The StressWaves Test
