Cerving Confidence with Ciara
Edelman 2022
Client: Hologic
Making a play on the term ‘serving looks’, we were lucky enough to partner with superstar Ciara for a campaign that inspired women of color to avoid cervical cancer with regular health checks.
The campaign’s message was delivered by Black women, for Black women -stop this preventable cancer by getting regular screenings and then encourage those you love to do the same.
Women were ready to take their health seriously.
Our Cerving Confidence video received over 24 million views
Garnered 56 million social media impressions
With 147 thousand interactions
Got invited to 22 news interviews with the likes of The Today Show, BET, Good Morning America, and more.
All in all, the campaign had a total reach of 3 billion.
Suffice it to say, it was a success.
Reaching Out.
Ciara went above and beyond to show her heart for this campaign. She put her time and social media presence into making sure the word got out.
Sizzling with potential.
Though to soon to say, Edelman has high hopes for this campaign come awards season. And as an added bonus, reach and lives touched has really fueled our health team to keep pushing to make great work.