See Stress Differently
Cigna 2020
Global
Cannes Lions 2021:
Silver, Health & Wellness: Data Visualization
Shortlist. Digital Craft: Data and AI
It’s hard to take control of something we can’t see.
By bringing in doctors, technologists, and 3D artists, we created a tangible way for people to face their stress and take action.
It all started with a machine. Three different pieces of input devices measured the vital indicators of stress in real-time. These readings were choreographed into millions of swirling particles that show the strain of stress. Each visualisation uses speed and colour to create a unique portrait of your stress.
See it. Fix it.
We wanted to make the invisible visible. By showing employees and everyday people the stress that is affecting their health, we spurned them into action.
An iconic art, tech, and health collab.
Bringing together such a diverse team is a rare treat in the world of healthcare. Such a unique grouping of talent allowed us to make an out-there campaign the likes of which healthcare may never see again.
Launched in 10 global markets
The entire campaign was designed to be diverse enough to take on the road. Throughout the Middle East, Europe, Asia, and the US, we pushed the boundaries of stress care and gave people a never-before-seen look at their stress. The result? 105,000 people created stress plans with Cigna. US$14 million raised in earned media value.
Role:
Second copywriter, social campaign writer, case study ideation & execution.
