The Cigna Body&Mind App
Cigna 2020
With so many of their clients stuck in the sedentary limbo of lockdown, Cigna took the opportunity to bring whole body health straight into people’s pockets with this well-rounded app.
Our messaging - we’re your partner in wellness.
Our message - we’re your partner in wellness.
We ran with this idea and launched a series of assets and films that showed diverse characters incorporating the app into their wellness routines. To stay away from the typical ‘fitness app’ territory, we focused on extremely personal moments that show our characters living life alongside their motivations for staying healthy.
